SB 12.2.43
tejo-’b-anna-mayam kayam
grhitvatmatayabudhah
mahim mamataya cobhau
hitvante ’darsanam gatah
Translation:
Although the foolish accept the body made of earth, water and fire as “me” and this earth as “mine,” in every case they have ultimately abandoned both their body and the earth and passed away into oblivion.
Purport:
Although the soul is eternal, our so-called family tradition and earthly fame will certainly pass into oblivion.