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SB 3.12.10
yad arodih sura-srestha
sodvega iva balakah
tatas tvam abhidhasyanti
namna rudra iti prajah
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
Thereafter Brahma said: O chief of the demigods, you shall be called by the name Rudra by all people because you have so anxiously cried.