Srimad Bhagavatam Canto 04, Chapter 16, Text 26

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SB 4.16.26

tatra tatra giras tas ta
iti visruta-vikramah
srosyaty atmasrita gathah
prthuh prthu-parakramah
 
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
In this way, when the chivalrous activities of King Prthu come to be known to the people in general, King Prthu will always hear about himself and his uniquely powerful activities.
 
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
To artificially advertise oneself and thus enjoy a so-called reputation is a kind of conceit. Prthu Maharaja was famous amongst the people because of his chivalrous activities. He did not have to advertise himself artificially. One’s factual reputation cannot be covered.
Srimad Bhagavatam Canto 04, Chapter 16, Text 25
Srimad Bhagavatam Canto 04, Chapter 16, Text 27