Srimad Bhagavatam Canto 06, Chapter 02, Text 18

SB 6.2.18

ajñanad athava jñanad
 uttamasloka-nama yat
sankirtitam agham pumso
 dahed edho yathanalah
 
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
As a fire burns dry grass to ashes, so the holy name of the Lord, whether chanted knowingly or unknowingly, burns to ashes, without fail, all the reactions of one’s sinful activities.
 
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
Fire will act, regardless of whether handled by an innocent child or by someone well aware of its power. For example, if a field of straw or dry grass is set afire, either by an elderly man who knows the power of fire or by a child who does not, the grass will be burned to ashes. Similarly, one may or may not know the power of chanting the Hare Krsna mantra, but if one chants the holy name he will become free from all sinful reactions.
Srimad Bhagavatam Canto 06, Chapter 02, Text 17
Srimad Bhagavatam Canto 06, Chapter 02, Text 19