SB 6.3.32
srnvatam grnatam viryany
uddamani harer muhuh
yatha sujataya bhaktya
suddhyen natma vratadibhih
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
One who constantly hears and chants the holy name of the Lord and hears and chants about His activities can very easily attain the platform of pure devotional service, which can cleanse the dirt from one’s heart. One cannot achieve such purification merely by observing vows and performing Vedic ritualistic ceremonies.
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
One may very easily practice chanting and hearing the holy name of the Lord and thus become ecstatic in spiritual life. Padma Purana states:
namaparadha-yuktanam
namany eva haranty agham
avisranti-prayuktani
tany evartha-karani ca
Even if one chants the Hare Krsna maha-mantra offensively, one can avoid offenses by continuously chanting without deviation. One who becomes accustomed to this practice will always remain in a pure transcendental position, untouchable by sinful reactions. Sukadeva Gosvami especially requested King Pariksit to note this fact very carefully. There is no profit, however, in executing the Vedic ritualistic ceremonies. By performing such activities one may go to the higher planetary systems, but as stated in Bhagavad-gita (9.21), ksine punye martya-lokam visanti: when the period of one’s enjoyment in the heavenly planets is terminated because of the limited extent of the results of one’s pious activities, one must return to earth. Thus there is no use in endeavoring to travel up and down in the universe. It is better to chant the holy name of the Lord so that one may become fully purified and eligible to return home, back to Godhead. That is the aim of life, and that is the perfection of life.