SB 9.23.29
tesam jyestho vitihotro
vrsnih putro madhoh smrtah
tasya putra-satam tv asid
vrsni-jyestham yatah kulam
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
Of the sons of Talajangha, Vitihotra was the eldest. The son of Vitihotra named Madhu had a celebrated son named Vrsni. Madhu had one hundred sons, of whom Vrsni was the eldest. The dynasties known as Yadava, Madhava and Vrsni had their origin from Yadu, Madhu and Vrsni.