Srimad Bhagavatam Canto 10, Chapter 85, Text 17

SB 10.85.17

asav aham mamaivaite
 dehe casyanvayadisu
sneha-pasair nibadhnati
 bhavan sarvam idam jagat
 
Translation: 
 
You keep this whole world bound up by the ropes of affection, and thus when people consider their material bodies, they think, “This is me,” and when they consider their progeny and other relations, they think, “These are mine.”
Srimad Bhagavatam Canto 10, Chapter 85, Text 16
Srimad Bhagavatam Canto 10, Chapter 85, Text 18