SB 10.85.17
asav aham mamaivaite
dehe casyanvayadisu
sneha-pasair nibadhnati
bhavan sarvam idam jagat
Translation:
You keep this whole world bound up by the ropes of affection, and thus when people consider their material bodies, they think, “This is me,” and when they consider their progeny and other relations, they think, “These are mine.”