SB 11.22.28
tvatto jñanam hi jivanam
pramosas te ’tra saktitah
tvam eva hy atma-mayaya
gatim vettha na caparah
Translation:
From You alone the knowledge of the living beings arises, and by Your potency that knowledge is stolen away. Indeed, no one but Yourself can understand the real nature of Your illusory potency.
Purport:
As stated in Bhagavad-gita, mattah smrtir jñanam apohanam ca: “From Me come remembrance, knowledge and forgetfulness.” By the Lord’s causeless mercy one is enlightened with knowledge, and by the Lord’s illusory potency that knowledge vanishes and one is merged into ignorance. Those bewildered by maya cannot understand the difference between the material body and the spirit soul and thus should hear from the Lord Himself to remove this illusory covering.