SB 11.25.32
etah samsrtayah pumso
guna-karma-nibandhanah
yeneme nirjitah saumya
guna jivena citta-jah
bhakti-yogena man-nistho
mad-bhavaya prapadyate
Translation:
O gentle Uddhava, all these different phases of conditioned life arise from work born of the modes of material nature. The living entity who conquers these modes, manifested from the mind, can dedicate himself to Me by the process of devotional service and thus attain pure love for Me.
Purport:
The words mad-bhavaya prapadyate indicate the attainment of love for God or of the same state of existence as that of the Supreme Lord. Actual liberation is residence within the eternal kingdom of God, where life is full of bliss and knowledge. The conditioned soul falsely imagines himself to be the enjoyer of the modes of nature, and thus a particular type of material work is generated, the reaction of which binds the conditioned soul to repeated birth and death. This fruitless process can be counteracted by loving service to the Lord, as described here.