SB 12.12.47
patitah skhalitas cartah
ksuttva va vivaso grnan
haraye nama ity uccair
mucyate sarva-patakat
Translation:
If when falling, slipping, feeling pain or sneezing one involuntarily cries out in a loud voice, “Obeisances to Lord Hari!” one will be automatically freed from all his sinful reactions.
Purport:
Srila Bhaktisiddhanta Sarasvati Thakura explains that Lord Sri Caitanya is always loudly chanting the song haraye namah krsna in the courtyard of Srivasa Thakura and that this same Lord Caitanya will free us from our materialistic enjoying propensity if we also loudly chant the glories of the Supreme Lord Hari.